Better experiences through design thinking.

We’re not into linear thinking and processes. We dig circular, ‘human-centered’ practices that habitually integrate UX research, real user insights, measurable performance metrics and organizational goal alignment to optimize experiences over time. This approach allows us to persistently strengthen the connection between your audiences and your brand.

See it, believe it
Method

Design informed by progressive understanding.

Understand

Better understand your audiences through research, engagement and behavioral analysis.

Group_146 Create

Build experiences that synthesize your brand expression with the needs of your audiences.

improve Measure

Evaluate the experience through testing, user-feedback and analytics.

Group 4 Improve

Use measurement findings to enhance and optimize experiences on a recurring basis.
services

Experiences that inspire and connect.

We’re deep in expertise and flexible in our engagement. From individual project needs to recurring experience optimization, we deliver informed solutions for our customers and their users. From research to implementation, we’re ready to enhance and extend your digital brand, regardless of industry or platform.

Insights

Understand & Measure
  • Audience Engagement & Research
  • Analytics
  • User Testing
  • UX Audits & Heuristics
  • User Personas & Journeys

Strategy

Plan & Execute
  • Brand
  • Product Development
  • Content Strategy
  • Information Architecture
  • Product Roadmaps

Experience

Implement & Enhance
  • Experience Design
  • Prototyping & Concept Exploration
  • Interaction & Motion
  • IoT & Physical Product Design
  • Creative Production Services
services

Experiences that inspire and connect.

We’re deep in expertise and flexible in our engagement. From individual project needs to recurring experience optimization, we deliver informed solutions for our customers and their users. From research to implementation, we’re ready to enhance and extend your digital brand, regardless of industry or platform.

Insights

Understand & Measure
  • Audience Engagement & Research
  • Analytics
  • User Testing
  • UX Audits & Heuristics
  • User Personas & Journeys

Strategy

Plan & Execute
  • Brand
  • Product Development
  • Content Strategy
  • Information Architecture
  • Product Roadmaps

Experience

Implement & Enhance
  • Experience Design
  • Prototyping & Concept Exploration
  • Interaction & Motion
  • IoT & Physical Product Design
  • Creative Production Services
services

Experiences that inspire and connect.

We’re deep in expertise and flexible in our engagement. From individual project needs to recurring experience optimization, we deliver informed solutions for our customers and their users. From research to implementation, we’re ready to enhance and extend your digital brand, regardless of industry or platform.

Insights

Understand & Measure
  • Audience Engagement & Research
  • Analytics
  • User Testing
  • UX Audits & Heuristics
  • User Personas & Journeys

Strategy

Plan & Execute
  • Brand
  • Product Development
  • Content Strategy
  • Information Architecture
  • Product Roadmaps

Experience

Implement & Enhance
  • Experience Design
  • Prototyping & Concept Exploration
  • Interaction & Motion
  • IoT & Physical Product Design
  • Creative Production Services
Story

Shared vision,
unified in purpose.

Versed was originally born out of a simple idea — let’s take our collective network of experienced independents and small businesses and work together to deliver awesome product experiences. After several years of collaborating on a number of engagements together, we decided to formalize our guild and establish an agency

Versed was originally born out of a simple idea — let’s take our collective network of experienced independents and small businesses and work together to deliver awesome product experiences. After several years of collaborating on a number of engagements together, we decided to formalize our guild and establish an agency
based on our original core values: experience, expertise and progressive thinking. We’ve found this commitment to prioritizing ‘A-talent’ has allowed us to keep our production teams lean, mean and extraordinarily efficient in delivering against our mission.

Versed was originally born out of a simple idea — let’s take our collective network of experienced independents and small businesses and work together to deliver awesome product experiences. After several years of collaborating on a number of engagements together, we decided to formalize our guild and establish an agency
based on our original core values: experience, expertise and progressive thinking. We’ve found this commitment to prioritizing ‘A-talent’ has allowed us to keep our production teams lean, mean and extraordinarily efficient in delivering against our mission.

based on our original core values: experience, expertise and progressive thinking. We’ve found this commitment to prioritizing ‘A-talent’ has allowed us to keep our production teams lean, mean and extraordinarily efficient in delivering against our mission.

leadership

Matt Scherrer

Strategy & Ops

LinkedIn

"Lead with content, shape with informed design, extend through technology."

With over 17 years milling around custom product development and design shops from small to large, Matt has broad and diverse experience within the digital space. Over the years, he’s directed campaigns for globally-recognized brands of varying industry. Matt excels in product strategy and development, and serves as Versed’s Strategy & Operations lead.

Bill Knight

Creative

LinkedIn

“Never stop moving, continue to observe, learn, and improve.”

A storyteller at heart, Bill uses every keystroke, line, word, typestyle, tone, hue and execution with a focus of distinguishing client brands and enhancing their position in the marketplace. Through thoughtful UI, UX and Visual Design, Bill has spent the past 25 years as an experience design leader and entrepreneur, being fortunate to work with some of the best in the industry.

Alex Hsiao

Product

LinkedIn

"Delight your users and the rest will follow."

Experience design leader & entrepreneur with 20 years of experience. Alex has led startups & global organizations to craft meaningful user experiences that create lasting impressions and reach bottom line results. Alex serves as Versed’s Product Experience lead, in addition to managing the company’s business partnerships.

Matt Scherrer

Strategy & Ops

LinkedIn

"Lead with content, shape with informed design, extend through technology."

With over 17 years milling around custom product development and design shops from small to large, Matt has broad and diverse experience within the digital space. Over the years, he’s directed campaigns for globally-recognized brands of varying industry. Matt excels in product strategy and development, and serves as Versed’s Strategy & Operations lead.

Bill Knight

Creative

LinkedIn

“Never stop moving, continue to observe, learn, and improve.”

A storyteller at heart, Bill uses every keystroke, line, word, typestyle, tone, hue and execution with a focus of distinguishing client brands and enhancing their position in the marketplace. Through thoughtful UI, UX and Visual Design, Bill has spent the past 25 years as an experience design leader and entrepreneur, being fortunate to work with some of the best in the industry.

Alex Hsiao

Product

LinkedIn

"Delight your users and the rest will follow."

Experience design leader & entrepreneur with 20 years of experience. Alex has led startups & global organizations to craft meaningful user experiences that create lasting impressions and reach bottom line results. Alex serves as Versed’s Product Experience lead, in addition to managing the company’s business partnerships.