Our thoughts on design-related things, and other stuff.

Project-based digital launches can be a real pain in the ass. Whether it's a small-scale social campaign, or a larger website redesign, there are always enumerable landmines lying in wait. Stakeholder alignment, team/business unit …

We at Versed think all digital products, whether it's a website, an application, a social program, etc, are endless continuums for progressive optimization. Things like experience design, a content plan, and features and functions …

First and foremost, what’s a digital experience audit and why should my company be doing one? Fundamentally, it’s a multifaceted evaluation of your digital products, platforms and touchpoints, as well as the enablers - …

Interested in working with a rapidly-growing product design shop that services a diverse portfolio of clients and industries? Great, because we’re looking for people like you. Here at Versed, new and exciting opportunities continue …

A foundational understanding of your audiences is a no-brainer when conceptualizing a product, its features, and digital experiences. It’s critical to have a sound understanding of a customer’s needs and preferences prior to undergoing …

Organizational leadership and creative teams often lose sight of the fact that a design system is a foundational pillar that should be enhanced and refined to further empower product and marketing innovation. So why …

Digital transformation is not a transactional event, and is much broader than purchasing a new CRM, or redesigning an app. It’s a continuous optimization of processes – internal and external – that improve the …

Building, implementing and optimizing a successful digital customer experience is challenging. It takes significant organizational commitment, planning, resources, and requires a steady hand in governance that is difficult to cultivate. Yet building a seamless …