Marriott International
Brand Strategy
Americas Learning, a division of Marriott International that supports training and professional development Marriott properties across the Americas, came to Versed with a need to improve its communication practices and strengthen its brand.
What We Delivered
Through comprehensive audience engagement and research activities, Versed delivered a holistic communication and brand strategy, inclusive of a redesign of Americas Learning’s primary mark and foundational materials. As part of the engagement, Versed instituted a new brand architecture, creating a new convention for AL to not only position itself as an organization, but a structured hierarchy for branding its key products and programs.
What We Delivered
Through comprehensive audience engagement and research activities, Versed delivered a holistic communication and brand strategy, inclusive of a redesign of Americas Learning’s primary mark and foundational materials. As part of the engagement, Versed instituted a new brand architecture, creating a new convention for AL to not only position itself as an organization, but a structured hierarchy for branding its key products and programs.
What We Delivered
Through comprehensive audience engagement and research activities, Versed delivered a holistic communication and brand strategy, inclusive of a redesign of Americas Learning’s primary mark and foundational materials. As part of the engagement, Versed instituted a new brand architecture, creating a new convention for AL to not only position itself as an organization, but a structured hierarchy for branding its key products and programs.
