Project-based digital launches can be a real pain in the ass. Whether it's a small-scale social campaign, or a larger website redesign, there are always enumerable landmines lying in wait. Stakeholder alignment, team/business unit …

First and foremost, what’s a digital experience audit and why should my company be doing one? Fundamentally, it’s a multifaceted evaluation of your digital products, platforms and touchpoints, as well as the enablers - …

A foundational understanding of your audiences is a no-brainer when conceptualizing a product, its features, and digital experiences. It’s critical to have a sound understanding of a customer’s needs and preferences prior to undergoing …

Building, implementing and optimizing a successful digital customer experience is challenging. It takes significant organizational commitment, planning, resources, and requires a steady hand in governance that is difficult to cultivate. Yet building a seamless …