Design that elevates brands,
Think-aloud testing is an effective and simple way to capture valuable usability feedback from audiences. Having users verbalize how they operate within a digital experience provides tremendous insight into how effectively it was designed. Here are 4 ways conducting regular think-aloud testing amongst your digital products will improve their UX...
Most, if not all, companies have challenges maintaining good digital brand governance. Adhering to standards cross-departmentally with so many folks of varying understanding or care of the importance of brand consistency can be difficult. That's why it's critical to harmonize your brand guidelines with your digital design documentation.
"Experience-led", "Design-led", and "Experience-first" product development environments are all the rage these days. Companies are hyper-focused on tracking, quantifying, and evaluating every aspect of a customer's interaction to improve their experience. So why do many companies struggle to effectively integrate product design into their PDLC?