Our thoughts on design-related things, and other stuff.

Lia, an extraordinarily talented and diversely skilled creative, has recently joined the Versed team. While we could wax poetic for days about her professional experience, capabilities, and what she ultimately brings to our practice, …

Think-aloud testing is an effective and simple way to capture valuable usability feedback from audiences. Having users verbalize how they operate within a digital experience provides tremendous insight into how effectively it was designed. …

Most, if not all, companies have challenges maintaining good digital brand governance. Adhering to standards cross-departmentally with so many folks of varying understanding or care of the importance of brand consistency can be difficult. …

We’re on the hunt for a passionate, non-linear thinker that thrives in the intersections of brand, marketing, and digital to serve as a Senior Digital Designer. Someone comfortable working in a fast-paced environment with …

It's hard to believe that 2022 is almost fully cooked. But before we charge into anew year, we want to extend the warmest of holiday wishes to our friends, partners, clients, and industry peers. …

So what's the Kitchen? We're kinda still figuring it out, really, but how we envision it now is as a free space for various forms of creative exploration. And sure, there are a lot …

"Experience-led", "Design-led", and "Experience-first" product development environments are all the rage these days. Companies are hyper-focused on tracking, quantifying, and evaluating every aspect of a customer's interaction to improve their experience. So why do …

Have a logo redesign or rebranding looming? Obviously, there will be tons of working parts that will influence your approach in a big creative undertaking like this one. But if you're looking for a …