It's hard to believe that 2022 is almost fully cooked. But before we charge into anew year, we want to extend the warmest of holiday wishes to our friends, partners, clients, and industry peers. We hope everyone has a safe and joyous break, and we're banking on everyone having a fantastic start to 2023.
We at Versed feel like all digital products, whether it's a website, an application, a social program, etc, should be viewed as endless continuums for progressive optimization. Things like experience design, content, and features and functions should evolve over time based on a growing understanding of audience needs. Typically subtle evolution is a better strategy than radical experience shifts.
First and foremost, what’s a digital experience audit and why should my company be doing one? Fundamentally, it’s a multifaceted evaluation of your digital products, platforms and touchpoints, as well as the enablers - people, processes, insights - supporting them. The objective of this holistic assessment is to gain an understanding of your company’s digital experience landscape and identify strengths, weaknesses and...
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