When Versed was hired by Anew (at the time, an unnamed, newly-formed business born from the merging of climate industry leaders Element Markets and Bluesource) and given the opportunity to create a new corporate identity from scratch, the entire creative team collectively 'Tiger Woods' fist pumped. Not only was it an opportunity to support a mission-driven organization, but the challenge of taking two well-established legacy identities and successfully merging them into a cohesive, unified brand was one we were chomping at the bit to tackle.
To add to the excitement, the newly formed company's public launch was a mere 2 months away, and they needed a new name, visual and verbal identity, a multitude of varying brand extension materials, and a foundational design system for the website in advance. Tall order, but Versed was up for it.
The first step was settling on a name aligned with the newly formed union's mission and values. Working in lockstep with the client's project team, Versed facilitated a broad naming exploration that was eventually shortlisted and supplemented with visual and verbal concepts.
Once the client settled on Anew, we moved into creative refinement – building a logo, voice and tone guidelines, and key collateral assets to solidify the brand story across both digital and print. In parallel, the Versed team worked through prototyping key experience pages for the MVP site launch, while compiling a foundational design system to support website evolution and optimization moving forward.
In the end, Versed was able to deliver a comprehensive corporate identity for Anew, positioning them for a successful brand launch. Now armed with a name, a visual and verbal identity, and scalable set of brand assets to help successfully reach their audiences, Anew is in great shape to further affirm, validate, and reinforce its position as a leader within the climate industry.
Anew is a climate-focused organization dedicated to accelerating the fight against climate change through the practical application of conservation.