dCS came to Versed with a need to recreate its flagship mobile application's (Mosaic) digital experience. Mosaic is a critical customer touchpoint as it powers dCS' full portfolio of extremely high-end audio products.
The new app experience had to be highly usable, scalable to support a multitude of varying physical product experiences, language configurations, features and functions, and easy to maintain from a PDLC-perspective. Most importantly, it had to be ready for core development in 6 weeks.
Needless to say, to tackle a product design challenge of this level of sophistication in 6 weeks, there's no time to dawdle. We double timed our way through brand, product, and audience research and moved into concept lo-fidelity prototyping within the first week of our project schedule.
Through highly effective collaboration amongst Versed creative and dCS product and technical teams, we were able to shake loose a transformative navigation schema that vastly improved content organization, usability, and efficiency in task execution.
From there, Versed moved into developing a robust design system chock full of standardized, aesthetically elegant, and brand-tailored components ready to be rapidly implemented into product UI. Through atomic composition of Mosaic components, dCS engineers were positioned to rapidly produce key product experience pages within the app.
dCS has been a dream partnership. Not only do we share a love for music, but also a passion for creating high quality product experiences.
When the smoke cleared, and project day 43 came and went, Versed delivered dCS an end-to-end comprehensive product design experience comprised of a new navigation schema, content and feature hierarchy, and a newly minted visual design language. Additionally, dCS product resources were positioned with a new design system that was highly scalable, yet practically maintainable.
The new product launch was a resounding success, both qualitatively and quantitatively, creating a more connected product experience for dCS customers, and positioning Mosaic for a much improved product evolution moving forward.
dCS is the world’s premier developer of hi-fidelity digital-to-analog converters (DAC), and has been shaping the future of digital audio for more than 30 years.