As a forward-thinking consultancy always looking for ways to improve data-driven experiences across its 3 major services lines – Audit & Assurance, Consulting and Tax – PwC had a need to develop a product that could effectively coalesce and share employee related insights. Working with a team of engineers, we were tasked with a complex challenge of creating a product experience that could flexibly extend to more than 276,000 people in 157 countries. From the new campus hire to PwC Partner, they needed customized information delivery for the right audience at the right time.
In addition to the broad spectrum of users and applications the data product would be supporting, the expectation was that the pilot program be stood up in under a year. This was no small task based on the scope and complexity of project, but our team of UX talent was up for it.
Partnering with a dynamic machine learning engineering shop, we got to work in a fairly exhaustive audience discovery campaign. This included a regiment of rapid interview synthesis, co-ideation, and big thinking conceptualization to develop an insight-driven foundation for the data product.
From here, we rolled into developing experience maps inclusive of key user flows and prioritized use cases tailored to PwC key audiences. In parallel, we moved into sketching out the product interface, and layering in a growing fidelity into the experience design.
Once visual concepts passed internal and technical feasibility reviews, we moved into experience refinement, turning over production ready art to be programmed into the application.
The effort was a success, winning the internal PwC Innovation Challenge, and the pilot program was green-lighted for broader application development, testing, and global usage.
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